01 / 04AI Strategy
AI Consulting
Vendor-independent assessment of useful AI applications. Focused on feasibility and next steps.
- Use-case assessment
- Tool & vendor selection
- Pilot roadmap
- AI readiness audit
SUSANNE KOLLBERG CONSULTING · BERLIN
AI with a clear focus on business, brand, and execution.
I help companies make sense of AI, prioritise it strategically, and translate it into structures that actually work.
17+ years agency, start-up & consultingIHK-certified AI consultantStrategy · Marketing · Operations
01 — Services
Consulting that creates orientation
and leads into execution.
02 / 04Brand & Growth
Marketing & Brand
Building and steering effective marketing structures – from positioning to go-to-market.
- Positioning
- Go-to-market
- CRM & content
- Paid media
03 / 04Execution
Operations & PM
Structure for complex initiatives: clear ownership and resilient processes.
- Project setup
- Process design
- Ownership
- Cross-team steering
04 / 04Clarity
Strategy & Consulting
Make sense of unclear situations and turn complexity into a viable direction.
- Sparring & sprints
- Option analysis
- Decision briefs
- Strategic roadmap
02 — Starting point
Before it's about tools:
How does your team work today?
Processes, roles, readiness. That's usually where the lever is.
01
Processes
How do you work today?
02
Team Structure
Who decides, who executes?
03
Readiness
What's realistically feasible?
Three situations
Three situations where an outside perspective helps.
03 — Method
Clear in thinking.
Precise in approach.
An approach that fits your situation.
- 01
Getting to know each other
First conversation: Where do you stand, what's the goal, what's the context? Direct, no pitch.
- 02
Assessment
I evaluate where you stand, what is already viable and which options actually make sense under your conditions.
- 03
Defining the approach
Sprint, workshop, sparring or ongoing support. The format follows the task.
- 04
Execution
Direction turns into action. Clear priorities, clear ownership, outcomes others can build on.
„I don't sell certainty where things first need to be understood. I sell structure. With stance."
04 — Experience
17+ years in agency, start-up
and consulting.
Built marketing teams from zero, managed seven-figure budgets, launched products across 6 markets. Most recently COO at a sports fintech. Today an independent AI consultant in Berlin.
- 2009–2016Brand & DigitalAvantgarde · GU VerlagAgency / Publishing
- 2016–2018Account DirectorWe Are SocialAgency
- 2019–2023Principal ConsultantRay Sono AGConsulting
- 2023–2025VP Marketing → COOTradarStart-up
- 2025–presentAI Strategy & ConsultingIndependentFreelance
- Qualification
- IHK-certified AI consultant
- Disciplines
- Strategy · Marketing · Operations
- Reach
- Berlin · DACH
- Mode
- Freelance · open for projects
05 — References
Brands and projects that shaped my work.
06 — Voices
What others say.
Susanne sees connections where others stop at generic answers. She thinks precisely, structures complex problems quickly and develops answers with substance.
Thomas Hirschmann
CEO, CoreCortex & Behavioural Economy
07 — Contact
Let's talk.
Wondering what makes sense for your company? Write to me. I'll get back to you within 1–2 business days.
- /susanne-kollberg
- Location
- Berlin · DACH