
Complex initiativesclearly led.
17+ years across agencies, consulting and start‑ups.
Sparring · Project delivery · Interim leadershipWhen responsibility is needed.
A project has stalled. Responsibilities are unclear. The company is growing faster than its structures. I lead client relationships, manage delivery and build clear workflows with your team.
Let’s get in touchConsulting
Where I can help.
Client leadership & transformation
When many people have a say, clear decisions matter. I clarify the brief, lead clients and stakeholders, and manage brand and digital projects.
- Audit and prioritised next steps
- Clear responsibilities and coordinated delivery
Start-up & Business Operations
As a business grows, roles and workflows need to grow with it. I build structures with your team and develop new offerings and business areas with you.
- Responsibilities and decision-making
- Processes for everyday work
AI Enablement
Your team wants to put AI to practical use. We assess suitable tasks, practise evaluating outputs and agree who reviews and approves them.
- AI skills and assessed use cases
- Guidelines for review and approval
Brands and career background
Brands from past projects and my career in agencies and consulting.
Past project brands
Agencies and consulting

Working together
How we work together.
Sparring
You bring a decision or an open question. I challenge assumptions, add perspectives and assess the options with you.
Project delivery
I take charge of project delivery. We define the goal, scope and responsibilities. Then I work with your team to make it happen.
Interim leadership
I lead client relationships, projects or teams on an interim basis. Before we start, we agree on responsibilities, authority, goals and handover.
Agency. Company. Start‑up.
I have led international brand projects and built a marketing organisation from the ground up. I also bring hands-on operational responsibility within a company.
More about my experience
Words from people I’ve worked with.
From LinkedIn recommendations · shortened original excerpts
When we acquired the assets of Tradar and started building what would become EML Sports Innovation, it was a moment of both opportunity and uncertainty. Susanne Kollberg was one of the people who stepped in and made a real difference. […] Susanne built the operational backbone — processes, structures, and tools — that allowed the vision to move forward.Former manager ·
What’s on your agenda?
Tell me briefly what you have in mind. In our first conversation, we clarify the situation and the support you need. Then we agree on responsibilities, scope and next steps.